2020 NE 153rd Street, North Miami Beach, FL 33162

ABOUT US

WHO WE ARE

At Rule Fitness, excellence is our baseline. This is where high performers — and those becoming them — come to sharpen body, mind, and discipline. We train with focus, move with purpose, and show up with intensity. No shortcuts, no distractions — just real work and shared success in an environment that lifts everyone higher. From elite coaching to recovery and personal care, everything here is designed to keep you performing at your peak.

We’re not here to perform. We’re here to evolve.

Train here. Live different.

Rule your body. Rule your mind. Rule your life.

THE RULE MANIFESTO

We’re a high-performance training ground for people who take their growth seriously — in body, mind, and life. Our standard is high. Our energy is focused. Our results speak for themselves. We commit to the work. We invest in recovery. We level up together. Train here. Live different.

JOIN RULE FITNESS

RULE FITNESS

OUR IDEAL CLIENTS

The High Performer (or Rising One)

• Already doing big things — or serious about getting there.

• Craves discipline, structure, and accountability.

• Sees the gym as part of a larger growth strategy — not just a place to burn calories.

The Under-the-Radar Elite

• Pro athletes, founders, execs, creatives — who value excellence without ego.

• Have overcome and proved themselves in a variety of places already- it’s unspoken excellence.

• Want to be challenged and inspired.

• Picks up on subtle cues like "we're not here to perform" — and resonates deeply.

The Self-Made Operator

• Maybe they weren’t born into access or status — but they’ve earned their way in.

• Have a story- but aren’t defined by it. Thrive in spite of it.

• Reading this message affirms they’ve found their people: humble, relentless, next-level.

The Growth-Driven Community-Seeker

• Doesn’t just want to train solo — wants to be in a room that raises their standard.

• Attracted to shared commitment and mutual respect.

• Wants to train with a trainer; be met where they are and feel like they belong here.

NOT OUR PEOPLE

The Casual Gym Hopper

• Just wants to “get a sweat in” or scroll between sets.

• Not interested in consistent growth, feedback, or effort.

• Will feel the intensity — and bounce.

The Ego-Lifter

• Wants to be the strongest in the room — and noticed for it.

• Will be frustrated that no one’s paying attention to their show.

• Doesn’t know how to lead with humility — won’t feel seen here.

The Quick-Fix Seeker

• Looking for shortcuts, trends, or aesthetic over substance.

• Not aligned with phrases like “commit,” “process,” “no shortcuts.”

• Will crave external validation — and Rule isn’t built for that.

BOTTOM LINE

Rule attracts people who are ready to rise — and it protects the environment that makes that rise possible.

VIEW MEMBERSHIPS

Meet the

Rule Fitness Team

Our team at Rule Fitness is made up of world-class professionals who are experts in fitness, bodybuilding, health and wellness, nutrition and more – all here to welcome you and help you succeed. When you join the Rule Fitness community, you get access to team who will help you achieve your goals in fitness and beyond!

Elie Nuefeld

Founder & Owner

Rule Fitness is more than a gym, it’s a vision brought to life by Elie Neufeld, a lifelong athlete, competitor, and mentor who believes real strength starts from within. Known for his intense focus, Champion Physique, and no-nonsense approach to training, Elie built Rule to be a place where people come not just to train, but to transform.

Elie was raised in a home deeply rooted in faith, discipline, and love. The son of a respected rabbi and a devoted, nurturing mother who poured her heart into family and community. From an early age, he was taught that mitzvot “good deeds”are not just acts of obligation or repayment, but a way of life, a daily expression of purpose and identity. That foundation shaped everything: his values, his work ethic, and his commitment to helping others push past their limits, physically, mentally, and spiritually.

“My success,” he says, “is the impact I can make.” Whether he’s coaching someone through their first workout or helping a seasoned athlete break through a plateau, Elie brings the same energy: focused, present, and always real.

Francis Dominguez

Trainer

I’m 28 years old from New Jersey with over 10 years of training in bodybuilding and powerlifting, as well as a professional background in Tennis and played NCAA Division I college tennis. I’m passionate about helping people push past their limits and creating the best version of yourself both physically and mentally. My mission is simple: to get you in the best shape of your life and make an impact. Let’s work!

Benjamin Giampiola

Trainer

Coach Ben, a 36 year-old Massachusetts native, discovered his true calling in the world of fitness after a diverse background in education. His journey led him to California, where he dedicated himself to helping hundreds of clients—both adults and adolescents—transform their lives through personalized fitness programs. Now based in Florida, Coach Ben continues to inspire and support his clients on their journey to better health and fitness.

In his twenties, Coach Ben found himself trapped in unhealthy habits. Struggling with alcohol, poor dietary choices, and a sedentary lifestyle, he was 60 pounds overweight with over 35% body fat. But everything changed the day he made the decision to take control of his life. He stepped into the gym, and from that moment, fitness became his new addiction.

His personal transformation took on a deeper meaning when his father was diagnosed with terminal cancer and passed away within just four months. This life-altering experience was a turning point for Coach Ben. He made a vow to never allow himself to fall into poor health again. His commitment to fitness became a path to longevity, not just strength.

Jeffrey Zuleta

Trainer

Jeffrey Zuleta is a high level performance driven fitness coach specializing in muscle hypertrophy and bodybuilding transformations. He’s known for pushing clients beyond their limits, combining expert programming with relentless motivation to reach peak physical potential.

With his no nonsense approach and deep understanding of strength training, Jeffrey helps his clients build stronger bodies and more confident mindsets.

Juan Felipe Hoyos

Trainer

Insert

Juan Gonzalez

Trainer

Juan Gonzalez is a Trainer & Bodywork Specialist who has been training clients since 2013, bringing more than a decade of experience in the fitness industry. His wide knowledge spans strength training, bodybuilding, functional fitness, and athletic performance. Juan’s approach goes beyond just building muscle or burning calories—he focuses on helping clients move better, recover faster, and sustain results for the long term.

Alongside his coaching career, Juan has also worked as a licensed massage therapist and bodywork specialist for 10+ years. This unique blend allows him to integrate recovery techniques into his training, making sure clients don’t just push through tough workouts but also keep their bodies strong and pain-free as they progress.

At Rule Fitness, Juan’s mission is simple: help each client unlock their full potential—physically, mentally, and emotionally—by combining smart training with recovery-driven care. His clients don’t just get moving, they stay moving.

Kevin Mullins

Trainer

Kevin Mullins is a personal trainer, public speaker, author, and strength coach who has excelled in the fitness industry for the last eighteen years for brands such as EQUINOX, Anatomy, and The St. James.

Through 25 thousand plus sessions, Kevin has coached everyone from sitting US politicians, foreign royalty, special forces operators, stay-at-home Mom's, Fortune 500 CEOs, and many competitive athletes.

A mantra aligns all programs and sessions: "simplify the fitness noise and deliver unparalleled training experiences."

Kevin holds the following certifications:

(1) NSCA CSCS (with distinction)

(2) NASM CPT

(3) Pain Free Performance Specialist

(4) Lifelong Performance Specialist

(5) Precision Nutrition Level 1

(6) USAW Olympic Weightlifting L1

Towanda Nuzzo

Trainer

Towanda Nuzzo is an Elite Fitness Coach with a Master’s in Sports Nutrition and expertise in Body & Mind Transformation. Towanda Nuzzo is not just another trainer—she’s the architect of your best self. With over 12 years of international experience, she blends science, technique, and motivation to design programs that not only sculpt bodies but also elevate physical performance and inner confidence to the next level.

Specializing in functional training and weightlifting, she applies advanced methods of strength, mobility, and conditioning, tailored to each client as if they were training for elite athletic performance.

Educated by the Spanish Sports Federation and holding a Master’s Degree in Sports Nutrition, her approach is fully integrated: precise training + strategic nutrition, ensuring measurable and sustainable results.

Venezuelan-born but truly a citizen of the world, Towanda has coached clients across different life stages—from those seeking a complete body transformation to athletes striving for peak performance. Her philosophy is simple yet powerful: “I don’t just work to change you on the outside; I work so you’ll never be the same on the inside.”

Exclusivity. Results. Transformation.

With Towanda Nuzzo, you don’t just train—you evolve.

Emanuella Grabarnick

Trainer

Johana Calcano

Trainer

Personal trainer & wellness athlete. I have 8 years of experience. My reason for coaching is to help women and mothers who, like me, had doubts and fears when starting a process and achieve their goals together.

Rosalyn Viaros

Trainer

Rosalyn is a Miami native who received her Bachelors of Science in Athletic Training and is a certified Athletic Trainer. She has experience working with collegiate baseball players and athletes of all ages. Her love for athletic training sparked from being an athlete. She grew up playing basketball, softball, volleyball, track, and cross country. In high school she endured her own debilitating injuries. This led to the beginning of another love, helping others. Specifically, those who choose to perform at a high level and are committed to prioritizing their body, mind, and soul. It brings her great joy treating sport related injuries, orthopedic rehabilitation, injury prevention, and promoting overall wellness.

MEET THE OWNER

Ellie Nuefeld

Credibility factor lorem ipsum

Authority stats and other lorem ipsum

Results and experience lorem ipsum

Stronger Together — Fitness With a Purpose

At Rule Fitness, every membership fuels more than just your workout — it powers change. When you join, your first month’s membership is donated to charity, and every year, one full month of all members' subscriptions is given to support meaningful causes. Our giving focuses on helping underprivileged children through food, education, and access to fitness.

Our primary charitable partner is Eli’s Lasting Impact Foundation, which works with local children's hospitals to expand access to lifesaving cardiac care for underserved patients, promote preventative screening, and support youth sports programs.

By becoming a Rule Fitness member, you’re not just building strength — you’re making an impact.